Guiding Women Through Menopause

Question  How do we introduce a line of natural treatment products for menopause that address a multitude of symptoms?

Answer  Through a variety of cost-effective interviews formats--in person, by email, with a web-based survey tool--we talked with women at different stages of menopause about their experience of it.  We learned that women are often confused about which stage of menopause they are experiencing, even when they are officially post-menopausal.    

We created a "help me decide" feature to bypass the need for women to identify their stage.  It asks women to recognize their symptoms in a humorous and streamlined manner, and underscores the promise that WisdomSprings will support them through their entire menopause journey.

(A Takayama Consulting project with Blue Marble Marketing.)

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WisdomSprings: Guiding Women Through Menopause